"Chess Parade"?

I love this game as much as the next fanatic, but a chess parade? Come on... while we should all embrace our dorkiness, we don't need parades. Look at these poor kids! In ten years, they are all going to be telling their therapists how their parents made them march in this thing.

http://www.chessbase.com/newsdetail.asp?newsid=2698

And why does Chessbase have to include that little kid on the far left picking his nose?!?!? C'mon, you are featuring him in a chess parade. That'll get him beat up at least for a couple weeks. But you also have to include a shot with his finger up his nose... that's just friggin' cruel! This kid will be in therapy for years.